Success stories

Universal
Music

Campaña global

www.universalmusic.es

For the launch of "Sirope", the latest album of Alejandro Sanz, he asked us to renew his website. It had to serve as a communication tool of his tour, and we as Bluecell did not want to leave the heart "partío" to his fans, so we got down to work. After performing the analytics to the site, we translated the results to design terms. We decided to focus this renewal on the mobile device, we created new features, we migrated content and we gave more presence to streaming platforms, among many other things.