The LEAN methodology
If you want to enter the exciting world of digital marketing and communication, you are probably wondering if it is worth investing in Google and Instagram campaigns. In the following article, we want to help you make the best decision for your business and achieve successful campaigns easily and effectively. We will talk about the advantages and disadvantages of running campaigns on Google or Instagram, as well as give you top tips depending on the goals you have and the products you sell. This way you will know which platform could favor you more.
With Google Ads, you can segment ads to your liking and control costs effectively. In addition, the statistics are very complete, and the results can be perfectly measured. All campaigns can also be managed and monitored by keywords, devices, location, etc.
It is a very effective option to promote your products and services. It will allow you to reach your potential customers and exclude those people who are not interested in what you sell.
Referring to Instagram, promoting campaigns on this social network will help you promote your brand among the younger audience and increase traffic to your website. In addition, you will be able to improve your interaction and target ads in an advanced way. You can choose the accessibility and geolocation options to obtain complete information about your users.
It also offers optimal audience segmentation and gives you the ability to save audiences, customize them, or choose similar options.
As a disadvantage of Google Ads, we want to add that Google has a very restrictive editorial policy with certain types of services or products. You must be careful with adult services, games, violence, drinks, etc. If Google suspends your account due to serious violations, it can be difficult and delicate for you to reactivate advertising in the future. You must be careful with your practices and promotions.
Betting on business marketing on Instagram has several disadvantages. To begin with, it is not a space 100% created for companies. In addition, it requires a lot of visual creativity and implies a limitation concerning content. On the other hand, it does not allow adding links in the descriptions that are made.
In short, advertising on Instagram offers a higher level of engagement and better cost and conversion ratios. In addition, it allows you to promote services and products in a less intrusive way. Meanwhile, Google continues to be the preferred bet for companies and for those companies that want to target by keywords. Even so, you should choose according to your sales, branding and performance objectives, etc.
The LEAN methodology
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