How to create a LinkedIn strategy

November 2022

Having a strategy is basic, practically, in all aspects of life. It is also necessary for social networks, especially, if you have a company profile. In this article, we are going to talk about how we can develop and implement a successful strategy for LinkedIn, the social network par excellence for professionals.

What is LinkedIn?

First, let’s point out why you should open an account on this social network if you have a company. The reason is more than obvious: the latest studies reveal that this network is responsible for more than 80% of the leads obtained by companies in the b2b sector. However, having a presence is not enough; another key ingredient is needed: strategy.

How to implement a successful Linkedin strategy for companies?

Patience, perseverance, and proactive activity are three of the basic pillars of any social media strategy. However, if you are looking to grow in terms of followers and leads, you must go one step further.

1. First and foremost, you must have a company page. You must have a personal profile to link it. This will allow you to manage your brand, sponsor and highlight publications, create product announcements, etc. In addition, you will be able to access analytical data.

2. Update activity. As we explained, the contents must be updated proactively. This is done so that the potential follower sees that the company is not only active in its business, but also the network. In addition, you can generate leads by sharing other people’s content.

3. Opt for paid ads. Paid ads are also interesting for your strategy. They serve to gain visibility and retention. There is no need to make large investments. With only a small amount, you can already obtain successful results.

4. Segment. If you opt for sponsored content, you can also do the so-called “segmentation” in the networks, i.e., reach a very concrete and specific audience that meets certain characteristics (these, for whatever reason, are interesting for your company). You can segment through text ads, text ads with images, presentations, or videos. The important thing is that whatever the modality, you have clear who you are targeting, the budget you want to invest, and the time you want the campaign to last.

You know, if you want to gain both visibility and positioning or simply increase leads and have more business opportunities, LinkedIn is your social network without a doubt. Follow a strategy, stay consistent and your company will start to grow. Do you already have a presence? Improve with these basic but essential tips and become stronger and more competitive in the social media environment. You can also apply them in other social networks, always maintaining coherence and consistency in your publications.

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