What does a community manager do?

August 2022

The figure of the community manager is increasingly demanded by companies and institutions, as it has become essential to carry out an important part of communication: social networks. We could say that their main task is to manage some aspects related to social media, but not all of them. Here, we will give more details.

All about the figure of the community manager, his salary, and his studies.

As well known as CM. It is the professional whose responsibility is to build and manage an online community, especially in social networks. He or she must manage both the identity and the image of the brand. At the same time, he/she establishes and maintains stable and lasting relationships with the followers of the brand or company on the network.

What are their functions?

These professionals must perform the following tasks:

  • Monitor the current corporate landscape.
  • Communicate in a way that is relevant to the company where they work.
  • Respond to the doubts of the online community.
  • Identify opinion leaders.
  • Convert users into brand ambassadors.
  • Liaise with the marketing team to maintain consistency in communication strategies.

What are the qualifications of a CM?

In addition to social media skills, degrees in communication and marketing, from journalism to advertising and public relations, just like degrees in marketing are highly valued. Additionally, having a master’s degree in social media opens many job opportunities.

What is the salary of these professionals?

The CM has made its way as one of the most in-demand professions. The specified is due to the amount of information that is consumed on social media. Companies should be aware of this and offer a salary accordingly.

The salary of these workers could range between 18 000 and 35 000 euros gross per year. Here, we would keep in mind aspects such as studies, experience, or the size of the company where they will work. It would not be the same to manage a small store as a brand with several thousand followers.

Where can you work?

This professional has a wide field to choose from to develop their work, from private companies to public institutions and even sports entities. Today, it is necessary to communicate on social networks. Therefore, this figure is practically essential for for-profit and non-profit organizations. Even to manage the personal brand of a professional (actor, athlete, singer, etc.).

In short, the person who works as a community manager must meet the characteristics. In addition, as he/she gains knowledge and experience, his/her salary expectations will be higher. You will be able to access positions of greater responsibility. If you are looking for a future profession, do not hesitate to become CM. Social networks are already well established and will continue to be significant.

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