What is copywriting?

August 2022

If you work in the communication and marketing sector, you must know what being a copy is all about. It is an important figure in companies since it is responsible for writing advertising texts for networks, the web, blogs, and much more. Keep reading and we will tell you everything you need to know about copywriting.

What is copywriting?

It is a communication technique related to the ability to achieve conversions through brief and persuasive writing. It is about convincing the user that you are selling a product or service that fits their needs. It is the art of selling consciously and consistently.

The most important thing is that you generate experiences, move to action, transmit specific knowledge, and communicate in a fun way. Even daring! It is also vital that you can surprise your target audience with unique proposals.

What is it for?

It serves to differentiate you from your competition through the way you communicate the brand promise. Texts are needed that captivate and truly draw people’s attention. If you do good copywriting, you will make your content stand out from all this competition. Also, it will be easier for you to get web traffic and conversions.

Where does it apply?

This type of persuasive text applies to both product descriptions, blog posts, and SEO, as well as the text for Adwords or Facebook ads. They are even used to write tweets and Facebook posts for company accounts. You can also use them in the Instagram copy to get more engagement in the posts.

Examples of different companies

Vicio is a company that sells hamburgers and is succeeding due to its creative and attractive copy. You know how to sell creatively. The key is to understand the priorities and tastes of your customers to offer them what they want to see and buy.

Mr. Wonderful is also a company that bets on funny and different writings with which its clients can identify. In this case, use copywriting to gain more followers, retain them and so that they purchase your web products.

By way of advice, you should not put the price in your texts but tell a brand story. It is not necessary to speak only of the company and the product. For this reason, we recommend betting on storytelling, which helps to achieve more sales. This tries to narrate stories to connect with the audience.

In short, to be a copyist you must know how to write persuasively and with a close tone. In addition, it is important to write concisely, and honestly. The key to copywriting is to move the buyer persona towards action, that is, towards the purchase.

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