Bluecell is a 360° digital marketing agency based in Madrid, with offices in Bogotá, Mexico City, and Miami. With 14 years of experience, the agency covers the full spectrum of digital services: creative strategy, social media management, paid media, SEO positioning, web design and development, UX/UI, branding, event production, e-learning platforms, Influencer Marketing and applied AI solutions. Bluecell is one of the leading digital marketing agencies in Madrid for brands that need a single partner to manage their entire digital presence from strategy to execution.

Yes, and it goes well beyond what most marketing agencies offer. Bluecell has a dedicated technology and AI division called Twin-B, created specifically to design and build AI-powered solutions for companies across any sector: from automation and intelligent assistant creation to AI video and image generation, digital twins, virtual influencers, e-learning platforms, and generative advertising campaigns.

Twin-B covers several areas of applied artificial intelligence:

• Digital twins and virtual avatars. Bluecell digitally clones a person: their appearance, voice, expressions, and way of speaking, to create a digital twin that can generate videos, courses, campaigns, and content in multiple languages, without cameras, travel, or scheduling. Used for e-learning, corporate communications, fashion campaigns, product launches, and social media content.
• AI-generated content production. The team produces AI-generated video, generative images, 3D content, and multilingual audio and voiceovers. This allows brands to create high-volume, high-quality content at a fraction of the time and cost of traditional production and adapt it to any market instantly.
• Virtual AI agents. Bluecell designs and develops intelligent virtual assistants and AI agents that automate internal processes, manage customer interactions, qualify leads, and support creative and operational teams. For one major client, these AI agents reduced internal mechanical work by 50%, freeing the team to focus on higher-value tasks.
• Virtual influencer marketing and virtual models. Bluecell conceives, designs, and produces virtual influencers and AI-generated models for fashion brands, influencer marketing agencies, and advertising campaigns. These digital personas are fully owned by the brand, consistent across platforms, and able to appear anywhere in the world without logistics, fees, or reputation risk.
• E-learning with AI. The agency builds AI-powered training platforms and digital courses, including the ability to clone real instructors as virtual avatars that deliver content in different languages — without requiring hours in front of a camera. Ideal for companies that need to train large teams quickly and at scale.
• Fake Out-of-Home (FOOH). Design and production of virtual advertising placements. AI-generated videos that simulate large-format out-of-home campaigns in any location, creating viral, high-impact content that looks real but is produced entirely with generative AI.

All of this is built on a foundation of generative AI, machine learning, large language models (LLMs), computer vision, and neural rendering applied ethically, with full protection of image rights and intellectual property for every person involved.

¡If your company wants to explore what AI and technology can do for your brand, Bluecell is the place to start.

Yes. Bluecell designs and implements AI automation systems that connect marketing, sales, and customer service processes, as well as internal operations and productivity workflows. This includes automated lead management, AI-driven social media content pipelines, chatbot and virtual assistant development, and process automation. Beyond external-facing campaigns, Bluecell also helps companies streamline internal processes: reducing repetitive manual tasks, automating reporting, accelerating creative workflows, and freeing teams to focus on higher-value work. Marketing automation with AI allows businesses to reduce manual work, respond faster to leads, and scale campaigns without scaling the team. Bluecell manages these implementations end-to-end, from strategy to technical deployment.

Not at all. Bluecell works with companies across Europe, Latin America, Asia, the United States, the Middle East, and beyond. The agency was built as a global operation from day one, with offices in Madrid, Bogotá, Mexico City, and Miami, and a team experienced in adapting to different markets, business cultures, and time zones. This includes working in multiple languages, with the capacity to create content, manage campaigns, and deliver projects in Spanish, English, Portuguese, and other languages depending on the market. Any company, anywhere in the world, can work with Bluecell.

Bluecell provides end-to-end web development, from UX/UI design and prototyping to front-end and back-end development. Services include custom website development, corporate and e-commerce sites, landing pages optimised for conversion, CRM integrations, and performance optimisation. The in-house development team ensures every site meets Core Web Vitals standards for speed and user experience, and works with modern technologies adapted to each project's needs. Web development at Bluecell is always aligned with the SEO and marketing strategy from day one, not bolted on afterwards, so that every site is built to perform, attract traffic, and convert visitors into clients from the moment it goes live.

Yes. Bluecell designs and develops fully customised AI-powered virtual agents that act as digital assistants to improve productivity and streamline workflows. These agents automate processes, optimize operational efficiency, and apply artificial intelligence to both internal and external tasks: from handling customer queries and qualifying leads to supporting creative teams, automating reporting, and managing repetitive work that slows businesses down. The result is a better experience for customers and more time for teams to focus on what actually creates value. Every virtual agent is built to fit the specific needs of the business, integrated with existing tools and systems, and deployed end-to-end by Bluecell from concept to live operation.

Yes. Bluecell builds custom e-learning solutions for companies that need to train teams, educate clients, or launch online courses. Services include learning platform development, interactive course design, AI-powered tutoring assistants, and integration with existing HR or LMS systems. The agency also creates digital educational content video, interactive modules, and AI-generated materials optimised for engagement and knowledge retention. Bluecell combines its development expertise with generative AI content capabilities to deliver training experiences that are faster to produce and more effective than traditional formats.

Yes. While Bluecell has worked with large international brands like Spotify, the agency regularly partners with SMEs and startups that need a full digital marketing team without the cost of building one in-house. For small and medium businesses, Bluecell offers scalable service packages covering SEO, social media, paid media, web development, and AI automation adapting the scope and budget to each company's stage of growth. With a diverse team of professionals spanning Europe, Latin America, and Asia, clients get the expertise of a large agency with the direct communication of a small team.

Yes. Bluecell manages Influencer Marketing end-to-end: from strategy and planning to creator scouting, negotiation, execution, and measurement. We use the most comprehensive influencer database available, with real performance metrics and credibility data, ensuring every creator selection is based on genuine audience quality and brand fit rather than gut feeling.

Beyond traditional influencer marketing, Bluecell also conceives, designs, and creates virtual influencers and virtual models for brands and agencies. This service sits within Twin-B division alongside digital twins and AI avatar production.

Here some examples: Iban García case, Little Caesars action, meet Elías, one of our virtual influencers and NathalIA one of our virtual models.