Create classifieds with Store Locations in Meta
In this guide, we’ll dive into how to maximize the use of the store location features in Meta Ads Manager to promote your physical stores.
This method will allow you to target your ads to people near your stores and provide relevant local information, such as address and business hours. Please note that this feature is only available for recognition purposes.
Initial preparations
Setting up the structure of your store pages
To begin with, it is essential to properly set up the structure of your store pages in the Ad Manager. This includes accurately adding the locations and business hours for each of your stores, an essential step since you cannot promote permanently closed stores.
Creating a set of stores
It is important to create a set of stores, which requires having the role of advertiser in the advertising account and access to specific tasks. This setup will allow you to use store set location targeting, a valuable tool to reach your target audience.
Creating the Ad
Step by step in the Ad Manager
- Access the Ad Manager and choose the “+ Create” option.
- Select “Recognition” as your target for the campaign.
- Complete the necessary sections, such as “Campaign Details”, and move forward.
- Activate Business Locations for your ad. If you have not configured the locations of your establishments, the button will be greyed out.
Audience settings
In the audience section, customize your campaign by choosing between Store Sets or Geographic Zone. This allows you to share your ads with people based on the physical location of your stores or reach a broader audience within a specific country or region.
Ad Customization and Publishing
Page Selection and Ad Format
Choose the page from which you will publish the ad and decide between various formats, such as Sequence, Single Image or Video, and Collection, depending on what best suits your marketing strategy.
Ad content and calls to action
Add relevant multimedia content and write a Main Text that reflects your brand’s identity. Choose calls to action such as “Call” or “Directions” based on your store information to encourage direct interaction with your audience.
Posting your ad
Once your ad is perfectly configured, select “Publish” to activate it.
*Additional tip
Using dynamic fields
Maximizing local relevance
Dynamic fields are a powerful tool to automatically share the address of the nearest store. They update with any changes in Business Manager, ensuring that your ad information is always accurate and relevant.
At Bluecell, we specialize in innovative and effective digital marketing strategies. If you want to take your Meta advertising campaigns to the next level, visit our website. We offer customized solutions to increase the visibility of your stores and attract more customers.
Contact us and find out how we can help you reach your marketing goals today!