The metaverse: operation and practical examples

May 2022

Without a doubt, the metaverse is the buzzword, but do you know what it is and what its usefulness is? We discuss these and other aspects below.

What is the metaverse?

A virtual world that you can access by wearing virtual reality glasses or using an augmented reality device. It is not about seeing everything on a screen, but about immersing yourself fully in each scene and experiencing sensations similar to the real ones.

All you have to do is create an avatar and a character to start interacting with other people. In this parallel universe you can do whatever you want, since, for the moment, there are no limits. The goal is for it to become an extension of your usual reality, but always add the distinctive nuances you want to use. The possibility of interacting with people from other latitudes with enormous overtones of reality makes this alternative essential for many types of businesses.

What are the sectors and companies that are already betting on the metaverse?

In technology, it is always essential to be one step ahead of the competition. Now, the uses that have been given to the metaverse are the following.

Celebrating an anniversary

A famous fashion brand organized an anthological exhibition of its products for users of the platform. It was possible to buy clothes and even stroll through its facilities to appreciate the manufacturing process of its articles. Thousands of people accessed this exposure causing an increase in the benefits of the brand.

The creation of new products

A beverage company opted to consider the opinion of its customers and even allowed them to design a product from scratch. They could choose the flavor, the colors, and how they wanted to sell it. Many of the proposals received will end up in the real world and will surely make a difference.

Sports practice

As in the previous cases, a manufacturer of sports clothing and footwear relied on Roblox, the video game platform within the metaverse, so that users could buy the products and then practice the sport they wanted. The buyers of a pair of sneakers or a virtual T-shirt do not cease to receive information about the new models that would provide them with greater speed and efficiency when playing a game of their favorite sport.

As you have just verified, the options are multiple and all of them have conversion as their ultimate goal. The mix between the real and the virtual benefits brands and allows any company to better promote its products, even locally, creating its own space. In a few months, the metaverse will confirm whether or not it is the key to business success

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