Tips to improve creativity

April 2022

Having creativity is something that, as much as they tell us, is very complicated, especially if we work with it daily. Next, we will give you some useful tips for the future to improve in this aspect. If we use them properly, the results will be incredible.

The importance of strengthening creativity

We could say that being creative is a quality that has to do with innovation, even more so in the digital age in which we currently find ourselves. We must be aware of new tools, as this way we can discover much more about creative methods and have more ideas.

And it is that when we stimulate the mind with creative aspects, we are getting it to respond much better in situations where we need those innovative thoughts. For this reason, it is essential that we train the option to be creative, whether we belong to a communication agency or if we are working in another business.

We can extrapolate being creative to many areas and thus offer value propositions to the client. Likewise, it is essential that we do not become obsessed with coming up with ideas for the sake of it, but that everything is a process that takes time.

What’s more, if we leave room for creativity, we will ensure that creative thoughts arrive on their own and, surely, they are much better than those we can get if we are pressing the brain to come out. Therefore, let the head think, but at its own pace.

Exercise to improve your creativity

As we have mentioned, we are going to give a series of tips to be more creative and in a simple way. In this way, with these exercises, we will not have to squeeze our heads so much because the ideas will come out with much more fluidity.

The Scamper method. We are talking about a widely used and simple application method. It consists of carrying out different actions with the words according to the letters of SCAMPER: replace, combine, adapt, modify, put it in other cases, eliminate and rearrange.

Brainstorming.  It is another of the most used techniques and consists of saying the things that come to mind and then getting the best out of it, for example, by combining the concepts.

Combine the objects. We must create two lists with different objects and find a common link between them. In this way, you will be able to think more creatively.

Listen to music. This is something that helps many people, since it gets them to escape from the space where they are, such as an office, and thus achieve a better predisposition to have adequate thoughts for a topic.

Create short and long-term goals. Especially suitable for people who know how to work under pressure, this formula requires more effort from our brain and allows ideas to flow more easily.

In summary, to improve creativity we just must pay attention to the advice mentioned and put it into practice. You are sure to get fresher ideas more often than before!

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