Tactics to improve the CRO of your company

June 2022

Today we see that there are many tactics to improve the CRO of a company. This term refers to Conversion Rate Optimization. It is a process of improving different elements present in a marketing campaign with the intention of increasing the conversion rate.

What is conversion?

Defining a strategy is essential in current times, which is why a marketing strategy is so important. In fact, not only is it enough to include a CTA (call to action or call to action), but it is necessary to go further to get customers and retain them. In this way, we define the conversion as each action carried out by the client and aligned with the marketing objectives. For example, when users register on our website or buy a certain product that we are promoting.

What types exist?

As everything moves so fast, we can not say that there is only one conversion model, but rather that there are several types of conversions. Here we concisely mention them.

  • Forms. We prepare a questionnaire, and we do everything possible so that the visitor fills it out with their data.
  • Subscriptions. A subscription with data is requested and something is offered in return, such as a newsletter about our products and services.
  • Registration for events. It is requested, as a requirement, that clients register to have access to a course that provides interesting information for them.
  • Application download. The user is invited to download the application of a company to have access to products and services.
  • Sale. It would be an action in which, to buy something, you would have to leave the data, which is then used to offer after-sales and loyalty services.

The importance of micro conversions

Although it may seem that the most important conversions are those that lead to a sale, we should not think like that. The importance of small conversions would come in here since all this adds up to having a larger database and thus offering more suitable products for our target audience.

Conversion Basics

The generation of needs is a key to marketing, and here the basic elements of conversion would enter, which would go progressively as follows:

1. Demand generation.
2. Prospecting.
3. Conversion.
4. Loyalty.

Conversion Benefits

Although the final objective will always be the sale, conversion offers us many more benefits, such as obtaining customer data to learn more about them and thus provide them with better products or services. It is also an excellent loyalty method.

In summary, all these points must be considered to improve the CRO of our company. In this way, selling in larger quantities will be somewhat easier and the company will continue to grow.

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