The importance of having a branding in your company

Are you aware of the importance of having good branding? In the following article, we will talk about the different benefits and what it is for. Also, we will give you examples of companies that are benchmarks in terms of brand image. Keep reading to know the key points and steps to follow to succeed with your strategy.

Why build a coherent and human brand

The image of your social networks, website, blog, corporate material… has to be aligned so that the client can identify and remember you. You must carry out marketing actions to transmit a philosophy in the organization that is ethical and clear and define the identity and reason for being of your company. In this way, you will achieve the identification and preference of your customers.

The most important thing is that you create long-term relationships and emotional bonds with your consumers. The secret is to offer real value in functional and emotional terms. So, they will be willing to pay the price of your product or service.

In an environment of such high competition, the consumer has become more demanding and has many options to choose from. That is why you must differentiate yourself and generate value for your market segment. In a market so saturated with brands, a good branding is what makes the difference.

Companies that are succeeding with their branding

To begin with, we want to talk to you about Vicio, a company that sells hamburgers and is revolutionizing social networks. Working on his brand has led him to success and accumulating thousands of followers on Instagram. Its well-studied and planned strategy has made customers fall in love with the product, experience, and image. Many companies sell hamburgers, but very few do it with style and creativity.

On the other hand, Pompeii is a company that sells shoes online and has invested in the product and let the users themselves do the communication work. They did a promotion phase that went well for them, they were always transparent and sincere and above all, they learned to communicate their mistakes. They had an incident with the stock, and they explained it openly via Instagram so that customers would understand the situation and be patient.

Honesty leads many companies to success and loyalty. In addition, taking care of your brand image will make you gain visibility and improve your positioning.

Ultimately, you have to become a value brand to provide your customers with clear and defined options for them to choose from. This way you will gain their trust and you will be able to become a benchmark in your sector. In addition, we advise you to work internally on your branding and how you want others to see you and communicate messages, always being faithful to the values ​​of your brand.